American Hat Makers Cinemagraph Advertisement!
Case Study: American Hat Makers Cinemagraph
CASE STUDY: AMERICAN HAT MAKERS
In this study, I create a cinemagraph for a company that makes fine-crafted unique hats. www.https://americanhatmakers.com
AMERICAN HAT MAKERS
HANDCRAFTED SINCE 1972 At American Hat Makers, every detail is important. Every stitch, design choice, and material selection is made with conscious and deliberate thought to bring you the highest quality hats made in America
We are working hard every day to continue to be the best hat makers in America. Though we are steeped in tradition, we embrace modern practices to deliver hats of the highest quality.www.https://americanhatmakers.com
THE CHALLENGE:
Within the confines of the product, its appearance, and history, several ideas to display and give a feel and narrative to the product lead me to create a “Steampunk” motif. In this way, I hoped to give the product a more adventurous and fun appearance. By using a cinemagraph technique tps://tinyurl.com/mt8kbvj4 I endeavoured to creat a more eye-cating add through motion. Motion graphics heps to “pull the eye” away from static imagry.
Steampunk Fun!
The hat itself lent very well to turn-of-the-century fashion and Jules Verne-style adventurism! Collecting elements to portray the style of an explorer and swashbuckler was a fun task. The recent interest in steampunk has been growing due to video games and movies pushing the boundaries of the multiverse idiom.
According to Wikipedia: “Steampunk is a subgenre of science fiction that incorporates retrofuturistic technology and aesthetics inspired by 19th-century industrial steam-powered machinery. Steampunk works are often set in an alternative history of the Victorian era or the American “Wild West”, where steam power remains in mainstream use, or in a fantasy world that similarly employs steam power.” https://en.wikipedia.org/wiki/Steampunk
